From Strangers to Raving Fans!
Outstanding Storytelling and winning Negotiation tactics with unique
T.O.PTM (Technics of Persuasion) methods – based on
Brain-Power Science applied to Business
LET’S CREATE YOUR STORY
T.O.PTM (Technics of Persuasion) methods – based on
Brain-Power Science applied to Business
“You have to start with the customer experience and then work backwards to the technology.”
Inspiration
Inspired by the leader who re-defined Modern Marketing - Steve Jobs - we named our company CXP - Customer eXPerience - consulting. We guide our clients on a journey throughout the buying cycle - from defining their unique and powerful story to creating a delightful customer experience that turns prospects into supporters.
Ultimately, superior customer experience is what really matters, and is the most efficient way to stand out from the noise for growing your sales.
Customer experience determines how your customers perceive your brand, engage with it, expand business with you and trustfully recommend you to others.
Ultimately, superior customer experience is what really matters, and is the most efficient way to stand out from the noise for growing your sales.
Customer experience determines how your customers perceive your brand, engage with it, expand business with you and trustfully recommend you to others.
Process
Not only does our strategic positioning process deliver
a set of compelling messages, it also inspires your
employees, investors and partners to join and
contribute to your grand vision.
We integrate your unique customer-experience-centric
story into all your marketing and sales materials to
drive your business pipeline for success.
We are excited when we see the spark in the eyes of
our clients once they realize the broader impact they
have on people’s lives. It’s why we love what we do!
Services
Based on our unique strategic framework and methodology,
we deliver a full stack of integrated marketing and sales services.
we deliver a full stack of integrated marketing and sales services.
Branding strategy
Our branding strategy happens before you start talking to a designer. It covers your Unique Value Proposition, naming strategy, competitive positioning and key messages. It’s what will make you stand-out in the red ocean of competitive offerings and enable you to reach your
blue lagoon.
Storytelling
Because it all starts with a
great story, we use storytelling to create an emotional rapport with your target audience and convince them of your unique value to achieve your business goals. Let us reveal the storyteller in you!
Thought leadership
Well equipped with your set
of compelling messages, we position your top executives as sought-after opinion leaders to amplify the credibility and impact of your company’s vision and unique value proposition.
Investor pitching
Touching the hearts and
minds of investors requires experience and finesse. We help you prepare your investor deck and support your fund-
raising effort.
Online Presence
If you’re not online, you don’t exist! Based on your high-quality content and visual expression, we create your stunning website and social media presence.
Growth Hacking
With more than 500 million business users and 61 million senior-level influencers, LinkedIn has become a “must have” component of any successful B2B lead-generation campaign. We have what it takes to fill up your pipeline with high-profile decision makers
Business Development
We love generating new business for our clients, whether through online campaigns or through our vast international network of decision makers. With your precise well-defined go-to-market program, you’ll be ready to get introduced to key relevant executives around
the world.
Sales Machine
Sales and marketing must be fully integrated and constantly adapted to dynamic business environments. Let us show you how you can make it happen by creating a sustainable Agile Sales Machine that outperforms your sales goals.
The Team
The CXP team masters the art of creating meaningful and memorable business stories that deliver results. Our team of growth hackers, talented design artists, creative copywriters and sales experts is led by Tania Amar, founder and CEO of CXP Consulting.
Tania is also an International public speaker. Her favorite topics are the impact of disruptive Israeli innovation on well-established sectors, such as Finance and Insurance, and the importance of strategic branding for early-stage ventures.
Tania is also an International public speaker. Her favorite topics are the impact of disruptive Israeli innovation on well-established sectors, such as Finance and Insurance, and the importance of strategic branding for early-stage ventures.
Tania Amar
Tania brings 25 years of strategic marketing and business development experience through her international career as the Chief Marketing Officer of top B2B global tech companies and Venture Capital firms, including NICE Systems, Magic, Jerusalem Venture Partners (JVP) and Click Software (acquired by Salesforce)
Alon Laor
As the Chief Business Officer, Alon is leading the sales and business development practice. Alon is a result-driven and experienced B2B sales expert, entrepreneur and mentor. His prior positions include executive roles at market leading companies and start-ups including Panaya (acquired by Infosys), Sisense, Comverse, Orca (acquired by Orange), Digital Compaq (acquired by HP)
References
Testimonials
All different marketing channels are now saturated by similar practices. It is therefore more and more difficult to differentiate new brands from the competition in this mass of marketing messages. All the marketing consultants we worked with in the past always applied the same "Tech Startups" recipes that are getting less efficient every day. Tania, with her unique approach, helped us to cut through the noise and managed to provide to our brand an image with a unique flavor. Instead of trying to copy what works (less and less) in our ecosystem, she focused on the values that we can bring to B2B customers in order to solve their business problems. She conveyed these values through a unique, elegant, and direct messaging. If our brand has a beautiful vision, a strong voice and a unique image, it's thanks to Tania”.
Stephane Cohen, CEO, Rewhiz
Tania Amar has started working with Setoo since the very early beginning of our new venture in Digital Insurance. Tania supported us in building our global go-to-market strategy and work plan, which helped us to raise our investment. Following this success, we brought Tania on-board again to support the launch of our startup. She served as a one-stop-shop full-service house for all our marketing requirements – naming (she invented Setoo!), branding, positioning, messaging, sales toolkit, website, etc.... Her professionalism, domain expertise, ability to learn and execute fast and her deep understanding of the B2B tech global markets are invaluable assets for entrepreneurs like us who juggle between an infinite number of tasks and need a partner of trust”.
Noam Shapira, CEO and co-Founder -Setoo
I strongly recommend CXP Consulting as a one-stop-shop marketer for entrepreneurs. As an early stage startup, we looked for someone to help us sharpen our message and create our first marketing package for investors and partners. We found the perfect match. CXP helped us to get to know the insurtech eco system better and expose ourselves through one of the summits they organized. They also helped us to make our first fund raising through finder’s services. They are super professional, and have the right experience and the right knowledge to empower entrepreneurs and take their business to the next level”.
Elyasaf Moas, CEO and co-Founder -YOUS
I hired CXP Consulting to work with me on analyzing a new market direction post a technology acquisition. I was impressed by Tania’s ability to quickly learn our very complex and highly technical space, and understand the big strategic picture. Through her structured methodology framework and strong creativity skills, Tania managed to bring a very new domain we were looking into.
I was very excited to share this fresh content with our key stakeholders- investors, customers, employees and partners – and to witness the positive business impact it generated for us in our traditional market
and in supporting new markets’ penetration”.
Ofir Zemer, CEO-Cellwize
Tania is a sound branding strategist. She knows branding best practices from her broad global experience and inspires others to upgrade it in creative ways. She is a true thinker and a great motivation power for the whole team. We learnt a lot from working together with Tania.”
Noga Kap, Managing Partner, i3 Equity Partners
It is truly a joy and privilege to know and work with Tania. Not only is she a member of Gvahim’s Board of Directors, she also volunteers as a lecturer and mentor to the entrepreneurs at the Gvahim Entrepreneurship Center (GEC). Tania generously shares her marketing expertise and skills—including positioning, messaging, branding, and go-to-market strategies—continuously inspiring and encouraging entrepreneurs that participate in our programs. She is also an exceptional speaker, providing her audiences with highly insightful talks. Her professionalism, creativity, enthusiasm, and high standards shine through in all she does”.
Revital Rauchwerger: Director, GEC - Gvahim Entrepreneurship Center (Formerly known as the Hive)
Professionalism and domain expertise are the terms that come to my mind when thinking of our work with Tania. I had the privilege to work with Tania in the very first steps of my entrepreneurial journey. Tania has done an amazing job with us, helping my Company understand the importance of Marketing and how you do it right. I am confident that anyone who will cooperate with her will experience a leap in all aspects of his marketing”.
Arik Sasi, Co-founder – YOUS
I am happy to recommend CXP Consulting to any startup looking to sharpen their messages and target them to the investor community. They understand extremely well what Business angels and Venture Capital firms are looking for, how to engage with them and how to best present a very exciting business story. They also bring to the table a broad network of very high-profile executives in the High-tech and Financial sectors in Israel and overseas. She successfully connected us to relevant and senior business leaders in our space of IoT and Digital health”.
Miki Raviv, CEO- Vitalerter
I worked with Tania Amar on key topics around IoT security. Tania gave Gemalto (acquired by Thales) an in-depth analysis of the IoT innovation landscape in Israel and identified potential partner organizations for us. Tania has an amazing network in Israel around our topics of interest, from IoT and Cyber Security to Telecom and Digital Health. She has a strong ability to pitch high executives and to reach top influencers in the high-tech industry. Her combined French-Israeli culture and understanding of how big Corporates operate helped us a lot, as a large France-based corporation, in our business interactions with the Israeli tech eco-ecosystem. I really enjoyed working with Tania and I would recommend her services any time”.
Cecile EURENDJIAN, Innovation Director – Thales