From Strangers to Raving Fans!

Outstanding Storytelling and winning Negotiation tactics with unique
T.O.PTM (Technics of Persuasion) methods – based on
Brain-Power Science applied to Business
“You have to start with the customer experience and then work backwards to the technology.”
Steve Jobs


Inspired by the leader who re-defined Modern Marketing - Steve Jobs - we named our company CXP - Customer eXPerience - consulting. We guide our clients on a journey throughout the buying cycle - from defining their unique and powerful story to creating a delightful customer experience that turns prospects into supporters.

Ultimately, superior customer experience is what really matters, and is the most efficient way to stand out from the noise for growing your sales.

Customer experience determines how your customers perceive your brand, engage with it, expand business with you and trustfully recommend you to others.


Not only does our strategic positioning process deliver a set of compelling messages, it also inspires your employees, investors and partners to join and contribute to your grand vision. We integrate your unique customer-experience-centric story into all your marketing and sales materials to drive your business pipeline for success. We are excited when we see the spark in the eyes of our clients once they realize the broader impact they have on people’s lives. It’s why we love what we do!


Based on our unique strategic framework and methodology,
we deliver a full stack of integrated marketing and sales services.
Branding strategy
Our branding strategy happens before you start talking to a designer. It covers your Unique Value Proposition, naming strategy, competitive positioning and key messages. It’s what will make you stand-out in the red ocean of competitive offerings and enable you to reach your blue lagoon.
Because it all starts with a great story, we use storytelling to create an emotional rapport with your target audience and convince them of your unique value to achieve your business goals. Let us reveal the storyteller in you!
Thought leadership
Well equipped with your set of compelling messages, we position your top executives as sought-after opinion leaders to amplify the credibility and impact of your company’s vision and unique value proposition.
Investor pitching
Touching the hearts and minds of investors requires experience and finesse. We help you prepare your investor deck and support your fund- raising effort.
Online Presence
If you’re not online, you don’t exist! Based on your high-quality content and visual expression, we create your stunning website and social media presence.
Growth Hacking
With more than 500 million business users and 61 million senior-level influencers, LinkedIn has become a “must have” component of any successful B2B lead-generation campaign. We have what it takes to fill up your pipeline with high-profile decision makers
Business Development
We love generating new business for our clients, whether through online campaigns or through our vast international network of decision makers. With your precise well-defined go-to-market program, you’ll be ready to get introduced to key relevant executives around the world.
Sales Machine
Sales and marketing must be fully integrated and constantly adapted to dynamic business environments. Let us show you how you can make it happen by creating a sustainable Agile Sales Machine that outperforms your sales goals.

The Team

The CXP team masters the art of creating meaningful and memorable business stories that deliver results. Our team of growth hackers, talented design artists, creative copywriters and sales experts is led by Tania Amar, founder and CEO of CXP Consulting.

Tania is also an International public speaker. Her favorite topics are the impact of disruptive Israeli innovation on well-established sectors, such as Finance and Insurance, and the importance of strategic branding for early-stage ventures.
Tania Amar
Tania Amar
Tania brings 25 years of strategic marketing and business development experience through her international career as the Chief Marketing Officer of top B2B global tech companies and Venture Capital firms, including NICE Systems, Magic, Jerusalem Venture Partners (JVP) and Click Software (acquired by Salesforce)
Alon Laor
Alon Laor
As the Chief Business Officer, Alon is leading the sales and business development practice. Alon is a result-driven and experienced B2B sales expert, entrepreneur and mentor. His prior positions include executive roles at market leading companies and start-ups including Panaya (acquired by Infosys), Sisense, Comverse, Orca (acquired by Orange), Digital Compaq (acquired by HP)



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