From Strangers to Raving Fans!

All different marketing channels are now saturated by similar practices. It is therefore more and more difficult to differentiate new brands from the competition in this mass of marketing messages. All the marketing consultants we worked with in the past always applied the same "Tech Startups" recipes that are getting less efficient every day. Tania, with her unique approach, helped us to cut through the noise and managed to provide to our brand an image with a unique flavor. Instead of trying to copy what works (less and less) in our ecosystem, she focused on the values that we can bring to B2B customers in order to solve their business problems. She conveyed these values through a unique, elegant, and direct messaging. If our brand has a beautiful vision, a strong voice and a unique image, it's thanks to Tania”.

Tania Amar has started working with Setoo since the very early beginning of our new venture in Digital Insurance. Tania supported us in building our global go-to-market strategy and work plan, which helped us to raise our investment. Following this success, we brought Tania on-board again to support the launch of our startup. She served as a one-stop-shop full-service house for all our marketing requirements – naming (she invented Setoo!), branding, positioning, messaging, sales toolkit, website, etc.... Her professionalism, domain expertise, ability to learn and execute fast and her deep understanding of the B2B tech global markets are invaluable assets for entrepreneurs like us who juggle between an infinite number of tasks and need a partner of trust”.

I strongly recommend CXP Consulting as a one-stop-shop marketer for entrepreneurs. As an early stage startup, we looked for someone to help us sharpen our message and create our first marketing package for investors and partners. We found the perfect match. CXP helped us to get to know the insurtech eco system better and expose ourselves through one of the summits they organized. They also helped us to make our first fund raising through finder’s services. They are super professional, and have the right experience and the right knowledge to empower entrepreneurs and take their business to the next level”.

I hired CXP Consulting to work with me on analyzing a new market direction post a technology acquisition. I was impressed by Tania’s ability to quickly learn our very complex and highly technical space, and understand the big strategic picture. Through her structured methodology framework and strong creativity skills, Tania managed to bring a very new domain we were looking into. I was very excited to share this fresh content with our key stakeholders- investors, customers, employees and partners – and to witness the positive business impact it generated for us in our traditional market and in supporting new markets’ penetration”.

Tania is a sound branding strategist. She knows branding best practices from her broad global experience and inspires others to upgrade it in creative ways. She is a true thinker and a great motivation power for the whole team. We learnt a lot from working together with Tania.”

It is truly a joy and privilege to know and work with Tania. Not only is she a member of Gvahim’s Board of Directors, she also volunteers as a lecturer and mentor to the entrepreneurs at the Gvahim Entrepreneurship Center (GEC). Tania generously shares her marketing expertise and skills—including positioning, messaging, branding, and go-to-market strategies—continuously inspiring and encouraging entrepreneurs that participate in our programs. She is also an exceptional speaker, providing her audiences with highly insightful talks. Her professionalism, creativity, enthusiasm, and high standards shine through in all she does”.

Professionalism and domain expertise are the terms that come to my mind when thinking of our work with Tania. I had the privilege to work with Tania in the very first steps of my entrepreneurial journey. Tania has done an amazing job with us, helping my Company understand the importance of Marketing and how you do it right. I am confident that anyone who will cooperate with her will experience a leap in all aspects of his marketing”.

I am happy to recommend CXP Consulting to any startup looking to sharpen their messages and target them to the investor community. They understand extremely well what Business angels and Venture Capital firms are looking for, how to engage with them and how to best present a very exciting business story. They also bring to the table a broad network of very high-profile executives in the High-tech and Financial sectors in Israel and overseas. She successfully connected us to relevant and senior business leaders in our space of IoT and Digital health”.

I worked with Tania Amar on key topics around IoT security. Tania gave Gemalto (acquired by Thales) an in-depth analysis of the IoT innovation landscape in Israel and identified potential partner organizations for us. Tania has an amazing network in Israel around our topics of interest, from IoT and Cyber Security to Telecom and Digital Health. She has a strong ability to pitch high executives and to reach top influencers in the high-tech industry.  Her combined French-Israeli culture and understanding of how big Corporates operate helped us a lot, as a large France-based corporation, in our business interactions with the Israeli tech eco-ecosystem. I really enjoyed working with Tania and I would recommend her services any time”.